MTV hoping to go on from Kanye West debacle at VMAs

MTV hoping to go on from Kanye West debacle at VMAs

Don`t look a pair between Kanye West and Taylor Swift at the MTV Video Music Awards.

Jesse Ignjatovic, the executive producer of Sunday`s show, flatly declared there`s no prospect of the pair reuniting in song a twelvemonth after West interrupted Swift`s acceptance speech for best female video to exclaim that Beyonce should have instead won the prize.

Ignjatovic hopes that West, who`s slated to perform, won`t be interrupting anyone this time.

"The beautiful thing about Kanye is he`s not one to repeat himself," said Ignjatovic.

The outspoken rapper took to his Twitter account last week to again apologize for last year`s on-air fiasco, acknowledging that he was improper for lunging on level at Radio City Music Hall and grabbing the microphone away from then-teen country crooner Swift, who`s again nominated for best female video but isn`t confirmed to see this year`s show.

"I am getting the impression from him and his tweets over the final pair of years that he wants to get rid of that," said bawdy late-night host Chelsea Handler, who is hosting the ceremony for the first time. "That is a safe rate for him to be. He should go on, so he can get something else to speak about."

West, who is readying his future album, has kept a lower profile since the incidental and subsequent public backlash. His second in the spotlight Sunday could leave the perfect opportunity to seek redemption from MTV viewers. In his series of tweets last week, he revealed that he wrote a call for Swift, and "if she won`t make it, then I`ll do it for her."

"I promise that we act on from it," said Ignjatovic. "It feels like it`s time. It was a twelvemonth ago."

Producers have made no accommodations for a potential West ambush with this year`s stage, a space-age paradise inspired by mid-century modern architecture that`s almost all subject to the crowd. The sweeping stage design, dreamed up by German designer Florian Wieder, required about 2,000 orchestra seats to be remote from the Nokia Theatre.

"It`s very accessible," said Ignjatovic while peering at the set from the audience.

Videos of nominees will fire on two giant screens enveloping the theater, as well as a massive rotating billboard rising up from a smaller oval stage. Deadmau5, the show`s house disc jockey, will do from his trademark cube booth hoisted above the crowd. He`ll be linked by the likes of Robyn, Travie McCoy and Jason Derulo on a nearby curvy catwalk.

"When the audience sees it for the 1st time, it`s loss to feel like no other show they`ve ever seen," said MTV general manager Stephen Friedman. "I hope you that. Our team has transformed it. I`ve never seen a set quite like this in the history of the VMAs. The way that it`s configured enabled us to work it to just the way we wanted it."

Lady Gaga leads this year`s nominees with 13 nods behind the eight nominations for Eminem, who will give the ceremony. Other acts scheduled to do include Drake, Mary J. Blige, Swizz Beatz, Bruno Mars, Florence and the Machine, Usher, Paramore, Linkin Park, B.o.B. and Justin Bieber, the teenage sensation who is set to require his routine outside the theater.

Ultimately, as with all VMAs, spectacle trumps substance. This is the point where Madonna swapped spit with Britney Spears, and Eminem fought a puppet. Whether an invitation to attend this year`s festivities is recognized by Swift or not, all eyes will sure be on West. If he`s on his best behavior, what will everyone be talking around the following day?

"In a billion years, we couldn`t have predicted it last year," said Friedman. "I believe this year`s the same. We`ll make the guys from `Jackass,` the frame from `Glee` and about of the `True Blood` cast there. I don`t know. What we try to do is take the most entertaining talent and artists together, and that brew always creates fascinating moments for us."