Today Yahoo! Inc. (NASDAQ:YHOO) announced its 2010 Year in Review (http://yearinreview.yahoo.com), the much-anticipated annual Yahoo! look back that identifies the top trends of the year from billions of consumer searches, and the top stories and topics of the class from the Yahoo! network. The Class in Retrospect is a distinct way to appear at people`s interests and a fellowship in motion. Yahoo!
is at the core of people`s online lives, and people consistently rely on the Internet giant to find, discover, and link to the mass and things that count most to them. Given Yahoo!`s hand on the Web, the aggregated visitor activity is a barometer for worldwide consumer interest.
This year, online activity on Yahoo! was dominated by the public`s transfixion with the BP oil spill, pop culture`s leading ladies, gadgets starting with "I," and a newfound fascination with soccer. The BP oil spill was the top Yahoo! search for 2010. People off to the Web to see the live feed of the oil leak, search for answers to the spill`s impact, and get details. On a lighter note, soccer turned out to be a burning topic for fans and newbies alike. Search trends showed excitement about the players and teams throughout the World Cup tournament. Many consumers asked questions around the rules of soccer, and some even logged on to distinguish the annoying sounds coming through their televisions (think vuvuzela horns).
The Class in Review Top 10 lists also show the year`s pop culture trends and guilty pleasures. What`s notable is who has dropped in the mix: Music artist Britney Spears dominated the Year in Review Top 10 lists in the preceding decade but dropped from her No. 1 place to No. 5 in 2009, and this year she came in at No. 10. Plenty of rising starlets have swarmed in to admit her place, including teen sensation Miley Cyrus, the unpredictable music artist Lady Gaga, and reality TV star and mogul Kim Kardashian.
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